How does PRISM help its clients invest in the global market?

PRISM prides itself on offering a comprehensive solution to help our clients invest confidently in global markets. Our commitment to providing unparalleled expertise and tools ensures that their investment journey is both rewarding and secure. We bring an innovative product to market that allows investors greater flexibility in achieving more precise risk/return profiles.

What triggered you to start the PRISM Global Market? How has your entrepreneurial journey been so far?

I believe that the financial markets are principally based on connecting people. “As technology advances, the depth of these connections will only strengthen.” how the market uses those connections interests me the most. There are many more products now than there used to be, but the market is still predominantly centered around competing for resources. In the future, I foresee the market shifting towards a more collaborative model that allows technology to allocate resources with significantly more efficiency. PRISM aims to play a large role in that line of thinking.

What is the work culture you follow in your company to keep your employees engaged and productive?

I have a commitment and drive to succeed and innovate; I have worked towards building an exceptionally strong, dedicated, and professional team at PRISM that wholeheartedly supports my vision for the future and the position that it can achieve as the recognized leader in global wealth creation and product innovation. I encourage a culture of innovation within our company, I create a space where new ideas are welcomed, and experimentation is supported. I believe this leads to the development of cutting-edge products and services.

How are you planning to shape your company in the future?

“Innovation comes in many forms, some say necessity is the mother of all inventions, which is certainly true.” At PRISM, the team considers innovation to be the result of a new perspective. Discoveries are made not by doing things differently, but by seeing things differently. The PRISM Perspective empowers investors with choice, allowing them to innovate in their own ways, aligned with their personal objectives.

In early 2023, the business was restructured to focus on delivering efficiencies throughout the organization. PRISM introduced and implemented several operational, compliance, and marketing procedural enhancements to respond to regulatory and market changes. These changes, in addition to our authorization license awards in Australia and the UK, position PRISM for a systematic roll-out of products across key jurisdictions.

Can you share your professional experience that helped you to start the business and become an influential leader?

Coming from the trading floor, I have learned to survive very early in my career in confronting surroundings. The early 90s was a time when men were dominating the trading arena. I gave more than 100% of my capacity to my work to even begin to be heard and respected. Often told to give up and choose a field a little more femaleoriented, but I persevered.

“I guess your past is what shapes you.” “The respect earned wasn’t given on a platter, that’s for sure. My journey was an odyssey of obstacles and shattered glass ceilings.” I have always strived to be true to who I am. “I had to learn to be resilient. Giving up was not an option for me.”

Being an inspiring leader, what advice would you give to budding businesswomen?