Turning Defining Moments into Metrics: How FUSION Fuels Growth through Events.
In today’s experience-driven economy, the true value of corporate events lies not only in inspiration but in impact. Biz Tech Outlook sat down with the leadership team at FUSION Performance Group, a company that has redefined event strategy by aligning immersive experiences with measurable ROI. With a decade of success behind them, FUSION shares their journey, values, and vision—offering insights into how innovation, data, and a touch of bee-inspired philosophy are transforming the way businesses engage their audiences.
Can you provide a brief history of FUSION Performance Group and its founding vision?
Our journey began 10 years ago with a deep understanding that today’s business landscape demands more than just events; it requires experiences that inspire action, foster meaningful connections, and deliver measurable impact. Our approach is built on proving the return on investment (ROI) behind every experience we create. We believe that a well-executed event should not only engage attendees but also generate measurable outcomes, whether that’s increased sales, stronger customer relationships, higher employee motivation, or brand loyalty.
We achieve this by combining innovative event design with data driven insights. From pre-event strategy to post-event analysis, we track key metrics, engagement levels, and behavioural shifts to ensure our clients see tangible value. By aligning our events with business goals and leveraging technology to measure success, we help companies justify their event spend and maximize impact.
Over the years, this results-driven philosophy has made FUSION a trusted partner for global brands looking to create high-impact incentive programs, conferences, and customer experiences that don’t just impress, but deliver.
What industries do your clients typically come from, and how do you tailor your services to meet diverse industry needs?
FUSION Performance Group serves a diverse range of industries, including IT/technology, Cybersecurity, healthcare, education, and professional services. Our clients range from Fortune 500 tech companies to higher education universities, all seeking high impact event experiences that drive engagement, loyalty, and performance.
We tailor our services by taking a highly customized and strategic approach to event planning, ensuring that each experience aligns with the client’s industry-specific goals. We specialize in creating unique incentive programs, team building events with dynamic brand activations, and immersive conferences. We blend data driven insights with creativity to deliver seamless, high-touch experiences to leave a lasting impact on attendees and our clients. Our ability to adapt across industries is a testament to our deep understanding of corporate culture, audience expectations, and emerging event trends.
How do your core values, inspired by the work ethic and teamwork of bees, manifest in daily operations?
At FUSION, we draw inspiration from the hive, where teamwork, efficiency, and purpose drive success. This philosophy is ingrained in our daily operations in several ways:
Collaboration: Just like bees work in sync to sustain their colony, our team operates with seamless coordination. Every event is the result of collective expertise, where strategy, creativity, and execution come together flawlessly.
Innovation & Adaptability: Bees constantly evolve their methods to thrive in changing environments, and so do we. We embrace innovation in event technology, sustainability, and audience engagement to deliver forward-thinking experiences.
Client-Centric Focus: Just as bees are essential pollinators supporting ecosystems, we act as strategic partners to our clients, nurturing their event goals and ensuring success through meticulous planning and execution.
These values not only shape our work culture but also drive our mission to create extraordinary event experiences that foster connection, motivation, and performance.
Can you discuss your initiatives supporting bee conservation and their significance to FUSION’s values?
Bee conservation is at the heart of FUSION’s identity, reflecting our commitment to sustainability, collaboration, and community impact. Recognizing the vital role bees play in our ecosystem, we actively support conservation efforts through various initiatives:
Eco-Conscious Event Planning: We integrate sustainability practices into our event by encouraging our clients to make conscious decisions to minimize waste and use eco-friendly materials in their events.
Corporate Social Responsibility (CSR): We partner and advocate with organizations dedicated to bee conservation, by proposing at least one bee-friendly venue or vendor in each proposal we create as part of our CSR.
Advocacy & Awareness: We use our platform to educate clients and partners on the importance of bees and how we can incorporate subtle nods to our bee conservation efforts into their events, whether it be local gifting or brand activation. We also utilize our social media presence to highlight venues and hotel that have similar bee sustainability initiatives to inspire our clients.
By championing bee conservation, we reinforce our commitment to sustainability and the interconnectedness of strong, purpose driven communities, just like a thriving hive.
How do you plan to adapt to emerging trends?
At FUSION Performance Group, adaptability is at the core of our approach. We don’t just follow trends, we anticipate them, analyze their impact, and integrate them in ways that drive measurable results for our clients.
As the events industry evolves, we stay ahead by continuously researching emerging technologies, engagement strategies, and shifting attendee expectations. More importantly, we focus on trends that deliver ROI. It’s not just about adopting the latest technology and event trends, it’s about proving their effectiveness. By tracking attendee engagement, measuring post-event impact, and analyzing data-driven insights, we refine our strategies to ensure every trend we embrace adds real value.
Ultimately, our adaptability is rooted in our commitment to strategic innovation. By staying proactive, results-focused, and deeply attuned to industry shifts, FUSION Performance Group ensures our clients’ events are not just relevant, but truly transformative.
What are FUSION’s strategic goals for the next five years?
FUSION’s strategic goals for the next five years focus on leading the industry in innovation, delivering measurable event ROI, and redefining corporate experiences for our clients.
Expanding Our Market Presence: We are committed to growing our client base across industries such as technology, healthcare, and financial services by demonstrating the power of high-impact, results-driven events. Whether it’s crafting elite incentive travel programs that boost sales performance or designing customer engagement events that drive brand loyalty, our focus is on helping businesses achieve their goals through experiential marketing.
Driving Data-Driven Event Strategies: Proving ROI is at the core of our approach. Over the next five years, we will continue integrating advanced data tracking and post-event analysis into our event strategies. By measuring key engagement metrics such as registration rates, attendance rates, and attendee sentiment, we ensure our clients’ event investments deliver tangible business outcomes. In addition to event planning, our services include an ROI Metrics Lab and brand consulting to help clients maximize their event impact beyond execution.
Expanding Sustainability Initiatives: As sustainability remains a priority for corporations, we continue integrating eco-conscious practices into our daily operations and client events. This includes partnering with venues that support our bee conservation initiatives, encouraging the elimination of single-use plastics, incorporating carbon offset programs for incentive travel, and curating sustainable, locally sourced gifting solutions. For the third consecutive year, we are certifying as Climate Neutral through The Change Climate, requiring us to implement annual reduction plans to lower our carbon footprint and offset our carbon emissions. Over the next five years, we aim to secure new clients who share our commitment to bee conservation, particularly through our Bee Grant Program, which offers complimentary event management services to companies hosting bee-friendly events.
Staying Ahead of Industry Trends: The events industry is constantly evolving, and we ensure our clients stay ahead by identifying and implementing the most impactful trends. Whether its personalized attendee experiences, integrating interactive technologies like augmented reality, or curating high-touch, immersive customer engagements, we deliver innovative, strategic solutions tailored to each client’s goals. Our role is not just to follow trends but to guide our clients toward the most effective innovations for their audience and business objectives.
By staying ahead of industry trends and delivering strategic, ROI-focused event solutions, FUSION continues to set the standard for impactful corporate events.
Can you introduce key members of your leadership team and their roles in driving FUSION’s mission?
At FUSION Performance Group, our leadership team is the driving force behind our commitment to delivering high-impact, results-driven event solutions. Each leader brings a unique skill set and strategic vision that helps us innovate, grow, and continuously exceed client expectations.
Kent Cisewski, CEO: As the visionary behind FUSION Performance Group, Kent leads with a deep passion for proving the ROI behind events. Under his leadership, the company has built a reputation for designing corporate experiences that drive engagement, build relationships, and deliver measurable business results.
Tanya Perry, Vice President: Tanya plays a pivotal role in fueling FUSION’s growth by developing and executing strategies to secure new clients while nurturing long-term partnerships. She is dedicated to optimizing sales processes, leading the account team to drive business expansion, and ensuring our internal teams and suppliers work seamlessly to deliver best-in-class service. Tanya’s strategic approach strengthens our ability to exceed client expectations while maintaining operational excellence.
Debra Floeder, Vice President of Business Development: Debra spearheads FUSION’s growth strategy, identifying new business opportunities and expanding our market presence. With a results-driven mindset, she leads sales initiatives, represents FUSION at industry events, and works closely with marketing to develop targeted lead generation campaigns.
Jeanne Schmitz, Director of Operations: Jeanne is responsible for delivering a seamless client experience by managing FUSION’s operational teams, contractors, and suppliers. She focuses on improving efficiencies, refining onboarding processes, and developing key performance indicators to enhance operational effectiveness. Her ability to anticipate and resolve challenges ensures FUSION consistently delivers exceptional service while maintaining cost efficiencies.
Together, this leadership team embodies FUSION’s commitment to innovation, strategy, and measurable event success. Their expertise and forward-thinking approach keep us ahead of industry trends while ensuring every event we produce drives real business impact.
“From Concept to Completion: Delivering Events That Resonate and Results That Matter.”
“Integrating Strategy, Creativity, and Analytics for Unforgettable Brand Journeys.”
Company Name : FUSION
Website : https://www.fusion-roi.com/
Management Team
Kent Cisewski | CEO
Tanya Perry | Vice President
Debra Floeder | Vice President of Business Development
Jeanne Schmitz | Director of Operations
