You know, a lot of companies react to problems only after they happen. How is SmartCrawl different? How do you stay ahead in protecting homes and your customers’ health proactively?

At SmartCrawl, we don’t believe in waiting for problems to surface before taking action. Our approach is built around prevention, education, and long-term protection. Unlike companies that focus solely on repairs after damage has already occurred, we start by identifying the underlying conditions that can compromise a home’s structure and indoor air quality over time. Through detailed inspections, we detect early warning signs related to moisture, air quality, and structural stress, allowing us to intervene before small concerns become costly issues.

Staying ahead also means investing in the best solutions available. We consistently evaluate and adopt advanced materials, proven systems, and emerging technologies that enhance durability and performance. Our team is trained to apply these solutions with precision, ensuring every project delivers lasting value. In addition, our proactive maintenance programs are designed to monitor conditions over time, giving homeowners peace of mind that their homes remain protected year after year. By combining foresight, innovation, and craftsmanship, SmartCrawl safeguards both the integrity of the home and the health of the families who live in it.

In the last year, was there one big innovation or investment that really pushed your growth or made a noticeable difference for your customers?

Over the past year, one of the most impactful investments for SmartCrawl has been our partnership with a highly skilled marketing firm, combined with a renewed focus on elevating the customer experience. This collaboration significantly strengthened our brand presence, allowing us to better communicate who we are, what we stand for, and the long-term value of our services. As a result, we’ve been able to reach more homeowners who are actively seeking proactive, health-focused solutions for their homes.

Equally important, this growth has been carefully balanced with our commitment to exceptional customer service. We invested in refining internal processes, improving communication, and ensuring every client interaction reflects our standards of quality and care. These efforts have made a noticeable difference for customers, from clearer expectations and smoother project execution to more consistent outcomes. Together, these investments didn’t just drive growth—they helped us scale responsibly, ensuring that as SmartCrawl expanded, our customers continued to receive the personalized attention, craftsmanship, and trust they expect from our team.

This field is specialized, how do you keep SmartCrawl ahead of both local competitors and the big national brands?

The crawl space and foundation industry is highly specialized, and staying ahead requires more than just technical expertise. At SmartCrawl, our advantage comes from combining deep local knowledge with a highly personalized approach. We focus on building genuine, long-term relationships with our clients, taking the time to understand their homes, concerns, and goals rather than offering one-size-fits-all solutions. This level of care and attention is something larger national brands often struggle to deliver at scale.

At the same time, we remain actively involved in the communities we serve, which keeps us closely connected to local building conditions, climate challenges, and homeowner needs. That insight allows us to respond quickly and tailor our services more effectively than competitors who operate from a distance. Internally, we invest in ongoing training, proven systems, and high-quality materials to ensure our work meets the highest professional standards. By pairing the personal touch of a local company with the expertise, consistency, and credibility of a leading brand, SmartCrawl continues to stand apart in a competitive field.

Sustainability and indoor air quality are more important than ever. How are those ideas becoming part of what SmartCrawl does every day?

Sustainability and indoor air quality have always been central to SmartCrawl’s philosophy, and today they are embedded in everything we do. We understand that a home’s crawl space and foundation directly impact the air families breathe and the long-term efficiency of the structure. That’s why every service we provide is evaluated through the lens of health, environmental responsibility, and durability. From moisture control and encapsulation systems to mold prevention and air-sealing solutions, our work is designed to reduce contaminants, improve airflow, and create healthier indoor environments.

We also prioritize the use of eco-conscious materials and energy-efficient systems that minimize environmental impact while delivering lasting performance. By addressing issues such as humidity, air leakage, and poor insulation, we help home owners’ lower energy consumption and maintain more consistent indoor comfort. Education is another key component—we take time to explain how these systems work and why they matter. By integrating sustainability and indoor air quality into our daily operations, SmartCrawl helps homeowners protect both their families’ health and the long-term value of their homes.

As the CEO, what kind of leadership approach guides your decisions and creates your company’s culture?

My leadership approach is rooted in empowerment, transparency, and accountability, because I believe strong companies are built by people who feel trusted and supported. I make it a priority to ensure every team member clearly understands our mission and how their role directly contributes to the success of SmartCrawl and the well-being of our customers. Open communication is essential, so decisions, expectations, and goals are shared openly, creating alignment and trust across the organization.

I also believe accountability should be paired with respect. When people are given ownership over their work and the resources to succeed, they naturally take pride in what they do. I strive to lead by example, demonstrating integrity, consistency, and a commitment to service in every decision. Investing in training, professional growth, and a positive work environment allows our team to continuously improve and innovate. Ultimately, this leadership philosophy shapes a culture focused on collaboration, personal responsibility, and long-term growth – one where employees feel valued and customers experience the difference in the quality of our work.

Scaling a company is never easy, what has been your toughest moment, and what did you learn from it?

Scaling SmartCrawl has been one of the most rewarding parts of the journey, but it has also brought some of the toughest challenges I’ve faced as a leader. One of the most difficult moments came when growth accelerated faster than our internal systems and team structure were ready to support. Building the right team, learning how to delegate effectively, and truly understanding the financial foundations of the business-especially cash flow management—required a steep learning curve. It became clear that growth without strong processes and financial discipline can quickly become unsustainable.

That period taught me the importance of balance and patience. I learned that scaling isn’t just about increasing revenue or expanding services; it’s about putting the right people, systems, and controls in place to support long-term stability. It also reinforced the value of resilience and continuous learning. Every challenge forced me to become a better decision-maker and leader. Those lessons continue to shape how we grow today—intentionally, responsibly, and with a clear focus on protecting both our people and our customers.

How do you keep your field team motivated? What do you do to make sure they stay safe and keep customers happy?

Keeping our field team motivated starts with the belief that leadership is developed, not simply assigned. At SmartCrawl, we work hard to create a culture built on trust, ownership, and respect. Team members are encouraged to take initiative and make decisions in the field, knowing they have the full support of leadership. We intentionally mentor new employees while empowering experienced team leaders to guide, coach, and set the standard for excellence.

Safety is a non-negotiable priority. We invest heavily in ongoing training, clear safety protocols, and the right tools and equipment to ensure every job is completed confidently and responsibly. Regular communication keeps everyone aligned, informed, and prepared for the challenges of the work. Just as important, we connect our teams to the bigger picture-helping them understand how their work directly impacts homeowners’ comfort, health, and peace of mind. When employees feel valued, well-trained, and safe, they take pride in their work, and that pride consistently translates into outstanding customer experiences.

Looking ahead, what emerging tech or trends do you think will change the game in your industry?

Looking ahead, artificial intelligence is poised to be one of the most transformative forces in the crawl space, foundation, and home health industry. As AI becomes more integrated with real-time monitoring systems, homeowners and contractors will gain unprecedented insight into the ongoing condition of a home. Sensors paired with intelligent analytics will be able to track moisture levels, air quality, structural movement, and environmental changes continuously, rather than relying solely on periodic inspections.

This shift will dramatically improve preventative maintenance. Instead of reacting to visible damage or homeowner complaints, potential issues can be identified early and addressed before they escalate into costly repairs or health risks. AI-driven data will also allow contractors to deliver more precise, customized solutions based on actual performance trends rather than assumptions. Over time, this technology will change how homeowners think about home care – from reactive fixes to proactive, health-focused management. For companies like SmartCrawl, embracing these advancements means delivering smarter solutions, greater transparency, and long-term protection that aligns with the future of healthier, more resilient homes.

And, if you think about the legacy, you want SmartCrawl to leave behind, both in the community and in the industry, what would that be?

When I think about the legacy SmartCrawl should leave behind, it centers on trust, integrity, and meaningful impact. I want SmartCrawl to be known as a company that consistently did the right thing – for its customers, its employees, and the communities it serves. Our work goes beyond repairs; it’s about improving the safety, health, and longevity of people’s homes, and standing behind that work long after a project is completed.

Within the community, I hope SmartCrawl is remembered as a dependable partner—one that homeowners felt confident inviting into their homes because they knew we cared about their well-being, not just the job at hand. In the industry, our legacy should reflect quality craftsmanship, ethical business practices, and a commitment to raising standards. Ultimately, I want SmartCrawl to represent lasting value: strong homes, healthier living environments, and relationships built on honesty and respect that endure well beyond any single project.

“Building Healthier Homes with Lasting Solutions”

“Where Structural Integrity Meets Home Wellness”