Can you share examples of how Sonic has addressed unique challenges in sectors like pharmaceuticals or cosmetics?

Sonic Packaging has a proven track record of solving complex challenges, particularly in highly regulated industries like pharmaceuticals and cosmetics. A standout example occurred during the COVID-19 pandemic, when a client needed to rapidly increase production of sample collection devices from 500,000 to 2 million units per week to meet urgent U.S. government demand. Sonic quickly scaled operations while maintaining strict regulatory compliance through its FDA-registered and ISO 9001 & 13485-certified facilities.

The company took full control of the project—streamlining the supply chain, coordinating end-to-end production and ensuring every step met rigorous medical device standards. By identifying bottlenecks and optimizing workflows, Sonic transformed capacity limitations into a smooth, high-volume manufacturing process. This ability to adapt rapidly, maintain quality and deliver results under pressure showcases Sonic’s value as a reliable and strategic packaging partner for even the most demanding sectors.

How has the company integrated new technologies or processes to enhance its packaging solutions?

Over the past five years, Sonic Packaging has strategically integrated advanced technologies to enhance its operations and better serve clients across diverse industries. By investing in people, processes and systems, the company has transformed into a data-driven, tech-enabled organization. Operating within a highly secure, cloud-based environment, Sonic has fully integrated its ERP, data, and voice communication systems—ensuring efficiency, scalability and reliability. These systems are SOC 2 compliant and utilize two-factor authentication (2FA), safeguarding sensitive client information regardless of where employees are located.

This technological evolution has empowered Sonic to streamline operations, improve responsiveness and tailor solutions more precisely to each client’s needs. Beyond internal improvements, Sonic continues to anticipate future demands, using technology to support employee productivity and uphold the high service standards clients expect. By prioritizing secure, intelligent infrastructure, Sonic reinforces its commitment to innovation, reliability and excellence in every aspect of packaging delivery.

What are Sonic Packaging’s strategic goals for the next five years?

Over the next five years, Sonic Packaging aims to drive sustainable growth by deepening its commitment to client success and operational excellence. The company’s strategic goals center around delivering personal attention, rapid response and clear communication across every stage of the value chain. By continuously improving internal processes and enhancing service delivery, Sonic seeks to strengthen relationships with clients and partners while expanding its footprint in both regulated and non-regulated sectors.

Key to this vision is a focus on scalable solutions that adapt to evolving market needs without compromising quality or speed. Whether through technological innovation, supply chain optimization or expanding capabilities, Sonic plans to remain agile and client-focused. This approach ensures that as demand grows, the company can scale efficiently while maintaining the high standards that define its brand. Ultimately, Sonic’s strategy is to build on its legacy of trust and performance, creating long-term value for its clients and the industries it serves.

What sustainability practices has Sonic implemented in its operations and packaging solutions?

Sonic Packaging has integrated several sustainability practices across its operations and packaging solutions to minimize environmental impact. A significant part of this effort lies in the company’s advanced information technology strategies, which have not only improved operational efficiency but also significantly reduced the use of physical goods, consumables and overall energy consumption. By partnering with large-scale system providers that incorporate sustainable energy sources, Sonic further supports eco-conscious operations.

In terms of logistics, Sonic strategically aligns its production and delivery points within the continental U.S. to reduce transportation distances, effectively lowering fuel and energy usage. On the packaging side, the company offers solutions that prioritize material efficiency—utilizing recycled content where possible and providing options for reduced material use based on client requirements. Additionally, Sonic offers select paper-based packaging formats, supporting a shift away from plastics when appropriate. These initiatives reflect Sonic’s ongoing commitment to environmental responsibility while maintaining the quality and effectiveness clients expect.

Give us insight about the founder and the team steers Sonic Packaging to success?

Howard Thau, our beloved CEO and Founder, sadly passed on March 10th, 2024. Howard was not just a leader, but a visionary, mentor, husband, father, and friend to many. His passion, dedication, and commitment to our company’s success have left an indelible mark on the entire team. All of us continue to draw inspiration from his vision, tenaciousness and belief in our collective ability to succeed. Now, more than ever, Sonic is poised, as a team, to honour Howard’s legacy and continue the journey he started. While Howard may know the path ahead.