Powering the Future of Smarter Property Management
Biz Tech Outlook sat down with Entrata’s leadership to explore how the company is reshaping modern property management. With the launch of ELI and next-generation automation capabilities, Entrata is moving the industry toward a future where AI-driven intelligence elevates every operational decision. This interview uncovers the insights, advancements, and roadmap behind that transformation.
How has the unified platform evolved over time, especially with the rollout of Entrata Layered Intelligence (ELI)?
Since its inception, the Entrata platform has grown from a point solution to process rent into the operating system powering the operations for millions of residents that it is today. Over the years, we’ve focused on not only centralizing workflows but also making them smarter, faster, and more intuitive.
The rollout of Entrata Layered Intelligence (ELI) marked a major milestone in this journey. ELI and its next-generation enhancement, ELI+ elevates the platform from simply supporting tasks to actively understanding context, learning from behaviours, and intelligently adapting to outcomes. This evolution means the system can now anticipate needs, recommend actions, and in many cases, automate repetitive processes on behalf of teams. By embedding intelligence and orchestration at the foundation,
Entrata enables property managers to spend less time on manual tasks and more time focusing on residents and growth. Ultimately, the platform’s evolution reflects our mission: to simplify complexity while empowering users with actionable insights and intelligent automation.
How has customer feedback shaped your product strategy?
Customer feedback has been the driving force behind Entrata’s product strategy and overall platform evolution. From the beginning, we’ve prioritized building tools that solve real-world challenges faced by property managers and operators, and that only happens by listening closely to our customers. Through structured feedback channels, beta testing programs, and continuous collaboration with operators in the field, we gain valuable insights into what the industry truly needs. Many of the cornerstone features within our operating system were directly shaped by these conversations, ensuring our platform remains relevant, practical, and impactful. Beyond gathering input, our focus is on turning feedback into action—delivering updates and innovations quickly, with purpose and precision. This approach not only helps us address current challenges but also allows us to anticipate future demands in the property management space. By keeping customer voices at the center, Entrata ensures its roadmap reflects real value, driving efficiency, engagement, and long-term success.
How do you ensure the platform delivers consistency and reliability at that magnitude?
Ensuring consistency and reliability at scale begins with the way Entrata is architected. The platform is built around a single unified data layer, eliminating the fragmentation that often plagues property management systems and ensuring accuracy across every workflow. This foundation enables us to deliver a seamless experience for operators and residents alike, regardless of property size or portfolio complexity. Beyond architecture, we’ve made significant investments in engineering, infrastructure, and monitoring capabilities to strengthen reliability. Over the past few years, we’ve doubled our investment in these areas, introduced stricter reliability metrics, and implemented advanced monitoring to identify and resolve issues proactively. These efforts have led to a measurable reduction in critical incidents while maintaining high levels of uptime and performance. By combining robust infrastructure with a unified data approach, we’re able to provide customers the confidence that Entrata can scale with their needs while consistently delivering a dependable, high-performing platform experience.
What is your long-term vision for fully autonomous property management?
Entrata’s long-term vision for fully autonomous property management is to create a future where AI-driven agents handle the majority of operational workflows seamlessly and intelligently. These agents will not only execute tasks but also respond to real-time events, learn from outcomes, and make proactive decisions that drive both efficiency and performance. The goal is to shift property teams away from constantly reacting to day-to day challenges and instead empower them to focus on optimizing strategy, resident satisfaction, and long-term growth. With the rollout of ELI Essentials, ELI+, and advanced orchestration layers, this vision is already starting to take shape. These tools bring intelligence, automation, and adaptability into the core of the platform, reducing manual workloads and ensuring smarter, faster operations. Over time, this evolution will enable property managers to operate in a truly autonomous environment where technology not only supports but actively enhances every aspect of property management.
Catharine Wong, Chief Product & Operations Officer
Tell us about the leadership team.
Chase Harrington, President
Entrata’s leadership team brings a rare mix of experience in operations, technology, and product. They’ve worked at scale, led through change, and know how to deliver in fast moving environments. What sets this group apart is a shared commitment to building with empathy, with speed, and with a deep understanding of the customer. We’re all aligned on one goal helping operators succeed in a new era of property management.
Company Name : Entrata
Website : https://www.entrata.com/
Management Team
Adam Edmunds | CEO
Catharine Wong | Chief Product & Operations
Officer
Chase Harrington | President
