Beyond exercise and meditation, Zen2Fit reinforces healthy living through practical, everyday guidance. The app sets daily and weekly reminders that encourage users to follow balanced meals, maintain consistent sleep routines, and stay hydrated. By weaving these elements together, Zen2Fit turns fitness, nutrition, and mindfulness into a single connected experience one that helps users build sustainable habits, track progress, and achieve overall well-being in a holistic way.

How effective are your gamification features, like leaderboards and reward points, at boosting long term engagement?

Gamification has become one of Zen2Fit’s most effective tools for sustaining user engagement over the long term. Every Monday, the app launches a new weekly leaderboard challenge where users earn points by completing workouts, practicing mindfulness, or engaging with sound and frequency sessions. This system not only rewards consistency but also creates a sense of friendly competition, motivating users to stay active throughout the week.

As participants accumulate points, they move into higher tiers and stronger leagues, which adds an extra layer of achievement and progress. For corporate users, the feature extends even further employees from different teams or departments can compete against one another, turning wellness into a shared, social experience. By combining personal motivation with community-driven fun, Zen2Fit’s gamification features help transform healthy habits into lasting routines.

Could you elaborate on your subscription plans and how they cater to different user needs?

Zen2Fit is built to meet people where they are, whether that’s an individual looking for personal support, a company wanting Corporate Wellness solution and healthier teams, or an insurer focused on health prevention. For individuals, there are three plans:

• Essential – full access to workouts and meditations, goal tracking, Apple Health/Watch sync, progress page.
• Custom – personalized programs with advanced tracking and integrations.

For employers, Zen2Fit works as a ready-to-run wellness program with smooth onboarding, an HR dashboard, online workshops, and GDPR compliant pulse surveys. Employees track their own progress, while HR sees only anonymized trends. “The result is higher productivity, more employee engagement, and less sick leave.”

And through the insurance channel, our focus is prevention: healthier daily habits mean fewer doctor visits and claims, which improves quality of life for users and reduces costs for insurers.

What are Zen2Fit’s biggest strategic strengths and current challenges in the wellness tech market?

Zen2Fit’s biggest strategic strength lies in entering the wellness tech market through the SEE and Balkan region, a space that is still relatively untapped compared to the highly competitive Western European market. By starting in a less saturated environment, Zen2Fit can establish early traction and position itself as a leading solution before scaling further across Europe.

The platform’s differentiation also adds to its advantage. Unlike many single-focus wellness apps, Zen2Fit integrates fitness, mindfulness, nutrition, and sound therapy into one seamless experience. All programs are led by real coaches, ensuring a personal touch, while features like HR dashboards, gamification, and monthly online workshops make the offering practical and measurable for companies and insurers. The blend of community-driven workshops and individualized progress tracking supports both motivation and long-term engagement.

On the challenge side, scaling across diverse markets will require continued adaptation to cultural differences and strong partnerships. However, with its dual B2B and insurance-focused strategy, Zen2Fit is well-positioned to expand successfully.

How does Zen2Fit’s Corporate Wellness program benefit organizations?

Zen2Fit’s Corporate Wellness program is designed to help organizations foster healthier, more motivated teams while also reducing workplace costs. Employees receive full access to a wide range of wellness resources, including guided fitness and mindfulness programs, habit tracking, and monthly expert-led workshops. These tools encourage healthier routines, reduce stress, and promote long-term well-being.

For HR and leadership, Zen2Fit provides an added layer of actionable insight. Through GDPR-compliant dashboards and pulse surveys, companies can monitor team-level trends around stress, engagement, and productivity without compromising individual privacy. This data-driven approach makes it easier to identify challenges early and implement timely support.

The results translate into tangible business benefits lower rates of burnout, fewer sick days, improved employee retention, and stronger overall engagement. In turn, organizations save costs while cultivating a positive work culture where employees feel supported, valued, and motivated to perform at their best.

Can you tell us about the founding team and what inspired the creation of Zen2Fit?

Zen2Fit was founded by Belma Sekavić Bandić and Edin Mehić. Belma spent more than 20 years in senior roles in banking and experienced burnout herself, which gave her deep insight into the real cost of stress on people and organizations. That personal challenge was the spark for creating Zen2Fit.