Introduction

Founded with the vision of making trading accessible for all, PU Prime is one of the fastest-growing CFD brokerages worldwide, offering hundreds of products across various asset classes, including forex, indices, commodities, cryptocurrencies, debt instruments and more. We are a customer-first company, focusing and continuously investing in improving the customer experience. This includes providing 24/7 multilingual support, increasing our product range, offering promotions and low trading costs, and upgrading our technology to ensure we remain on the cutting edge.

PU Prime’s Commitment to Education

Education is one of the primary pillars of PU Prime’s mission. We understand that trading isn’t easy, and it shouldn’t be. PU Prime aims to equip all traders with the skills and knowledge needed to make informed, measured decisions that maximise their chance of success.

Education is the foundation of all risk management, so PU Prime invests significant resources into building educational resources.

To this end, PU Prime offers multiple channels of resources that not just customers, but the public can access freely. These include:

Trading Basics: A series of long-format articles for beginners in the trading or the financial market. These modules cover everything from the various asset classes that PU Prime offers (and beyond) and CFDs to trading and risk management basics like technical analysis and trading psychology.

Market Updates and Analysis: We keep our traders one step ahead with timely market updates. These include a daily report that gives traders an overview of the previous day’s movement, a weekly report that updates readers on a key event, and ad-hoc updates on market movers as soon as they happen. We only sleep when the markets do.

We also understand that not every trader has the time or energy to consume full-sized reports. PU Prime engages its audience on various platforms to present information in bite-sized, more casual formats. These include social media posts on platforms like Facebook, Instagram, and TikTok and a monthly e-mail newsletter that gives a more informal, macro-outlook on the markets.

Live Engagement: There’s no engagement like the live ones. Our in-house market analysts conduct regular webinars so that customers can interact with us and find on-the-spot answers to their burning questions about trading and the markets. To further sweeten the deal and improve the interaction rate, we also offer occasional promotions accessible only through attending webinars.

Video Content: Video is a cornerstone of our educational outreach. Viewers can access a daily market update video and a full suite of tutorials outlining trading basics. We’re also producing a series of fun, easily digested educational animations that will appeal to a younger audience. This is especially important as this demographic has the least trading experience.

Trading Blog: Beyond informing and educating, our market analysts and content producers also update a trading blog to share tips, opinions, and discussions about trading or market-related topics. These can include lesser-discussed or more lifestyle-focused articles that give a glimpse into the vast world of finance.

Internal Education

Our focus on education does not begin and end on the customer side. PU Prime is also committed to providing our teams with comprehensive training and information so that they are well-equipped to support an ever-increasingly sophisticated customer base.

This includes conducting regular product and market briefings for our front-end teams, the first point of interaction for many customers.

No matter the department, every PU Prime employee is also equipped with, at the very least, basic but comprehensive knowledge about the financial markets and CFDs to ensure that from ideation to execution and to the point where any material reaches the customer, all information is as accurate, unbiased, and useful as possible.

A World of Innovations

In the fast-moving, ever-changing finance industry, PU Prime finds the need to be agile. This means not just responding to but pre-empting and setting customer trends. We take a two-pronged approach to this. First, we are constantly expanding the kinds of opportunities customers can find in the financial markets – and more opportunities mean more chances for success. Secondly, we are on a never-ending mission to improve the trading experience. As an analogy – the best grocery store is not one that stocks many products at good prices but one that also provides a comfortable, experienced-oriented shopping experience.

Expanding opportunities: In 2023 alone, we launched hundreds of new tradable products across various asset classes. These include hundreds of U.S. shares and two new categories: bonds and ETFs. Our forex offerings also expanded in the form of non-deliverable forwards for minor/exotic currencies, providing more opportunities for customers with hedging or risk-management needs.

Another major update was the launch of the PU Prime Pro Account. This account grants the same market-leading conditions as our standard accounts but with the bonus of offering up to 1000 times leverage – double that of our standard accounts – on liquid instruments, including FX, gold, and crude oil.

PU Prime swiftly launched its proprietary trading service, demonstrating a commitment to enhancing user experience without requiring substantial upfront investments. This strategic move allows users to engage in proprietary trading on the platform, providing an opportunity to capitalize on market trends efficiently. By prioritizing innovation and client-centricity, PU Prime aims to set a new standard in the financial services industry, showcasing its adaptability and dedication to meeting the evolving needs of users. This initiative positions PU Prime as a leader in online trading, offering a seamless and enriched experience for clients seeking to navigate financial markets with ease and agility.

We have also pioneered considerable innovations with our Promotions. These allow customers to take their capital further. Our wide range of mechanics and conditions means that there is a promotion to fit every trader so that they can maximise their trading funds. For example, our 100% Cash Rebate offers a rebate based on every lot traded, up to 100% of a client’s initial deposit, making it perfect for high-volume traders like scalpers. Meanwhile, our XAUUSD swap-free promotion is perfect for gold traders who are swing- or trend-trading, allowing them to hold positions overnight for no cost.

Improving the Trading Experience

We understand too well that the world of online trading has changed, with an ever-increasing piece skew towards a younger, more retail-oriented demographic. Making the user experience accessible has also been our main thrust.

This includes complete UI and UX overhauls for our website and platforms and periodical updates after receiving feedback from users and staff. To that end, we’ve achieved a modern, intuitive interface that considerably shortens the learning curve when trading on our platforms.

Whether customers are looking for information on our website or trading on the PU Prime mobile app, we want the experience to be fast, pleasant, and fruitful.

Giving back to the Community

In 2023, PU Prime has proactively fostered sustainable and socially responsible initiatives by dedicating efforts to Environmental, Social, and Governance (ESG) projects. PU Prime actively supports the community through various initiatives and is committed to positively impacting beyond financial markets. These projects align with global ESG principles and reflect the company’s dedication to corporate responsibility. PU Prime contributes to a more sustainable and equitable future while demonstrating its commitment to being a responsible corporate citizen by investing in initiatives prioritising environmental conservation, social well-being, and ethical governance practices.