Strategic Vision and Smart Work Ethic: Building a Future-Ready Team with High Standards
In an exclusive interview with Biz Tech Outlook, Dean Steele, Director and the driving force behind Ungentle, shares insights into their journey and strategies in the dynamic realm of digital marketing. Discover the unique approach and key principles that have propelled Ungentle to the forefront of the industry, setting new standards and benchmarks along the way.
Can you please tell us about yourself and your background? How did you get into the digital marketing industry?
My professional journey commenced at a private client law firm where I pioneered the creation and development of a suite of businesses within the sector. As the ventures flourished, I found myself increasingly immersed in the marketing aspects of our operations. Recognizing a burgeoning opportunity, in 2020, we launched a specialized digital marketing firm dedicated to servicing the promotional needs of our group’s enterprises and subsequently extended our expertise to a wider clientele. This venture has since experienced exponential growth, delivering cutting-edge digital marketing solutions to an array of businesses, ranging from startups to established industry leaders.
What is the secret mantra that keeps you energetic and productive in your day-to-day life?
My perspective is that the concept of a ‘secret’ to success is somewhat of a misnomer. Rather, I advocate for an intelligent approach to work, one that prioritizes efficiency over the toil of ceaseless labor. The equilibrium between one’s professional endeavors and family life is paramount. In my case, the unwavering support of my family, particularly the indispensable role of my spouse, has been fundamental to my achievements.
Digital marketing is the most essential part of every business today. What is the strategy you follow to differentiate yourself from other competitors?
Our methodology is deeply rooted in a data-driven and rigorous testing environment. Owing to our specialized niche and operational scale, we can amass and scrutinize vast quantities of granular data in a live setting. This proficiency empowers businesses of all sizes by providing them with the leverage they need. As a result of our targeted approach, we’ve seen an unparalleled success rate in our digital marketing endeavors.
Successful leaders often face initial struggles. Can you share your struggles with our readers?
Our foremost challenge was navigating an industry devoid of entry barriers, which became a breeding ground for fraudulent schemes and entities with a professed expertise that was often lacking. The initial phase of our journey involved a significant educational drive, wherein we enlightened potential clients about the tangible benefits and critical relevance of digital marketing in today’s commercial landscape. To establish our credibility and foster trust, we introduced a money-back guarantee during our foundational period, a strategic move that was instrumental in solidifying the growth and establishment of our business.
What significant change and benchmark do you aim to set in the digital marketing industry?
The utilization of extensive data analytics has long been an established practice; however, its deployment for the benefit of smaller enterprises, particularly those with annual revenues below $500,000, has historically been both limited and insufficiently tailored to yield substantive benefits.
What is your take on technology and how are you adapting it in digital marketing?
Our enterprise is founded on the principles of technological advancement. From our state-of-the-art workstations to the sophisticated tools we employ in our operations, we ensure that every resource at our disposal represents the pinnacle of innovation. Our team is committed to a culture of continual learning and the adoption of groundbreaking technologies from around the world. Furthermore, we invest in the development of proprietary in-house tools and software, fortifying our leading position at the vanguard of our industry.
What plans do you have for the future?
Our organization is resolutely oriented towards the future, with a suite of strategic initiatives currently under development. Details of these forthcoming plans are confidential at this juncture; however, I can divulge that we are in the process of creating and refining a suite of tools through our in-house team. These innovations, which we anticipate unveiling to the industry shortly, are designed to significantly aid our colleagues in delivering superior services. We are confident that these tools will not only enhance our own offerings but will also benefit the broader community within our field.
Could you provide some tips to the next generation of businesspeople on how they should plan their journey?
While it is often said that formal education is not a prerequisite to enter the business, I maintain that a foundational academic background is crucial for sustained success in any industry. As the world increasingly questions the necessity of a basic degree, I contend that even a bachelor’s level qualification may not suffice. Professionals should ideally seek a master’s degree or equivalent in their chosen field to broaden and sharpen their vision. Education, coupled with staying abreast of technological advancements, is paramount.
Remaining engaged and proactive in acquiring knowledge is essential for prosperity. For those aspiring to specialize in digital marketing or graphic design, starting in an entry-level position to learn the fundamentals, understanding the industry, and building a professional network are key steps that keep one informed and prepared. With industries expanding rapidly, a mere superficial understanding is insufficient; they demand innovative ideas and sharp insights. Continual learning is the cornerstone of achieving and sustaining success in any field.
“We are highly focused and we have plans and lineup for the future”
“Everyone should possess at least masters”
“I believe in working smart way rather than working hard, day and night”
