Ecolabeling is a successful industrial policy strategy for solving environmental challenges without relying on manageable environmental legislation. Businesses can use eco-labels to assess performance while also highlighting and promoting a product’s environmental qualities. Furthermore, these tools encourage producers and consumers to change their behavior in favor of long-term sustainability, which is crucial for governments.
The National Sustainability Institute of the Netherlands, Data for Good, and the Global Sustainable Enterprise System were all launched by committed serial entrepreneur Kelly Ruigrok. The goals of her businesses are the same, yet each has a unique ecology of stakeholders. For children and future generations, the goal is to create a better, more open, and freer world.
Based on data that has been independently validated, the Global Sustainable Enterprise System (GSES System) is the most popular and reliable sustainability rating platform in the world.
GSES
Traditional reporting on sustainability is time- and resource-intensive. Understanding, measuring, and maintaining your sustainability performance without help is challenging due to the deluge of complex information and laws.
A well-known platform called the Global Sustainable Enterprise System (GSES System®) may help you evaluate, confirm, and certify your sustainability performance at the process, supply chain, and product levels. verifiably accurate data. The GSES system uses internationally recognized criteria to analyze sustainability performance holistically while cost-effectively connecting more than 500 eco-labels and sustainability certificates.
Making a Difference for the Better
In 2017, the Netherlands established the National Sustainability Institute, which gave the development of the GSES-System a strong methodology framework. This was Kelly’s professional debut. She has so far found all of the accolades she has received to be incredibly gratifying on a personal and professional level. “We have many common aspirations with our clients and partners,” she says. Together, we can open up and make transparent sustainability. To make the massive event more environmentally friendly, the team has worked with governments and influential business figures, such as the World Expo 2020 in Dubai.
Kelly claims that the process of creating the GSES System was exceptional because it involved building a disruptor in order to transform the greenwashed market. It is the only SaaS platform that links companies of all sizes with certifying agencies, ensuring that the performance of their sustainability efforts is verified and reliable.
The cornerstone of GSES is ensuring trust, and Kelly and her team are trying to ensure trust along the whole supply chain of goods and organizations as well as between customers and the online retailer from where they purchase their goods. Today, GSES works with more than 110 countries and is active in more than 70 industries.
Leading Jointly
According to Kelly, the partnerships and useful connections she acquired along the way served as inspiration for her decision to run a business. “It’s not about traveling quickly alone, but about going as far as we can together,” she explains. She had a strong faith in the atmosphere she steadily built, which is today a stable foundation for GSES, her staff, and its members. Since the entire team is committed to providing solutions that are based on research, the platform was developed with their assistance and is continually being updated. The biggest challenge Kelly faced was dealing with people who didn’t respect her abilities as a founder and CEO.
Since everyone on her team and she herself recognizes the value of their efforts, Kelly finds it easy to keep them both engaged. I have the advantage of working with amazing partners and bright coworkers. The impossible has already become possible for us to do as a team through information sharing and trust, and we have only just begun. I’m pleased of myself, says Kelly.
Successful for “Kelly”!
While this is largely fair, Kelly claims that success is typically measured in terms of hard work. She makes it clear that achieving success involves more than just achieving one’s objectives; it also entails overcoming obstacles in society. In order to address the problem of currently employed ESG ratings and tooling that are opaque and unreliable, she created the GSES-System.
