Cutera: Pioneering Innovation in Aesthetic and Dermatological Technologies
Today, we have the pleasure of interviewing key figures from Cutera, a trailblazer in the realm of aesthetic and dermatological technology. With a strong commitment to innovation and excellence, Cutera has set new standards in the industry. We're joined by Steve Kreider, Senior Vice President of Global Marketing, Taylor Harris, Chief Executive Officer and Dr. Michael Karavitis, Chief Technology Officer, to delve into the company's journey, groundbreaking products, and vision for the future.
What products and services does Cutera provide?
Cutera is a leading provider of aesthetic and dermatological energy-based device solutions, serving practitioners worldwide. The company is dedicated to enhancing lives through medical aesthetic technologies grounded in science and powered by partnerships. Cutera specializes in developing innovative products and services across various areas, including:
Acne Treatment: Cutera offers advanced solutions for treating acne, pioneering the first 1726 nm laser FDA-cleared for the long-term treatment of mild, moderate, and severe acne, AviClear.
Body Sculpting: With a full portfolio of skin revitalizing treatments, Cutera also offers state-of-the-art body sculpting solutions. These state-of-the-art technologies help individuals achieve their desired physique by reducing fat and toning specific areas.
Skin Revitalization: Cutera’s skin revitalization treatments aim to revitalize and refresh the skin, targeting concerns such as fine lines, wrinkles, uneven skin tone, and texture irregularities1,2.
Vascular Treatments: Cutera’s vascular treatments effectively address various vascular conditions, including spider veins, broken capillaries, and vascular birthmarks, helping to restore clear and even skin tone.
Pigment Correction: Cutera offers solutions for correcting pigment-related concerns such as hyperpigmentation, sunspots, and promoting a more uniform and radiant complexion1,2.
Hair Removal: Cutera’s advanced hair removal technologies provide safe and effective solutions for long-term hair reduction on various body areas, catering to diverse skin types and hair colors.
Tattoo Removal: Cutera’s tattoo removal treatments utilize innovative laser technologies to safely and efficiently remove unwanted tattoos, offering individuals a clean slate for their skin1,2.
Scar Revision: Cutera’s scar revision treatments help minimize the appearance of scars resulting from surgery, injury, or acne, improving skin texture and overall appearance.
What factors have guided Cutera to achieve its current global position?
Cutera’s reputation for producing high-quality, effective products and treatments has solidified its position as a leader in the aesthetics industry worldwide. The company’s commitment to innovation has helped set global standards, with technology that is both relevant and versatile for providers and patients alike.
Cutera’s success is further bolstered by its strong global presence, with offices in various regions dedicated to supporting customers and partners. By establishing a network of relationships with physicians and practices across numerous countries, Cutera ensures a global perspective in the development of its technology.
This global approach not only facilitates the delivery of innovative solutions but also enables Cutera to address the diverse needs and preferences of practitioners and patients around the world. Through its continuous focus on quality, innovation, and global collaboration, Cutera remains at the forefront of the aesthetics industry, driving positive outcomes for both providers and patients on a global scale.
Cutera recently celebrated its Silver Jubilee. Could you share more about the journey so far?
Cutera’s Silver Jubilee celebration marked a significant milestone in the company’s illustrious 25-year journey of excellence and innovation in the aesthetic and dermatology industry. Since its inception in 1998, Cutera has remained steadfastly dedicated to revolutionizing the market with pioneering products and cutting-edge technologies.
Throughout its history, Cutera has introduced several groundbreaking technologies that have reshaped the landscape of non-invasive treatments. From the introduction of the high-powered Nd: YAG with contact cooling for hair removal to pioneering the first FDA-Cleared radiofrequency-based device for lipolysis, Cutera has consistently led the way in innovation.
The company’s commitment to advancing technology and addressing the evolving needs of practitioners and patients has been unwavering. Most recently, Cutera launched AviClear®, a groundbreaking energy-based device with FDA clearance for the long-term treatment of mild, moderate, and severe acne. This cutting-edge laser has been widely acclaimed for its efficacy and was honored with the title of “2024 Best Laser Acne Treatment” by NewBeauty Magazine.
Steve Kreider, as the Senior Vice President of Global Marketing, could you share your experience in identifying global gaps and which country posed the most significant challenge to establish roots in?
Cutera’s approach to evaluating markets aligns with its overarching global strategy, recognizing the uniqueness of each market and the importance of understanding its specific needs for the success of its technology. The company has developed a comprehensive range of digital marketing mediums tailored to both industry and patient audiences, encompassing country-based social media channels and regional multi-sites.
By providing practitioners and providers with easy access to information through digital platforms, Cutera ensures that they have the resources they need to make informed decisions about the company’s products and treatments. Moreover, Cutera has established specific regional-based marketing teams tasked with tailoring materials to their respective audiences, ensuring that marketing efforts are aesthetically and culturally relevant.
What is Cutera’s overall sustainability strategy, and what are its key pillars or focus areas?
Cutera’s focus on education, clinical support, and practice assistance underscores its commitment to promoting best practices and optimizing treatment outcomes for its providers and patients. The introduction of several programs, including the newly launched Cutera Academy, demonstrates the company’s dedication to advancing the growth and success of its providers.
The Cutera Academy represents a specialized program designed to deliver comprehensive education and business insights tailored specifically for AviClear providers. Through an in-depth and interactive approach, this program aims to equip providers with the knowledge and resources they need to achieve optimal results with AviClear treatments. By empowering providers through education and training, Cutera ensures that they are well-prepared to deliver high-quality care and maximize patient satisfaction.
Furthermore, Cutera plans to expand the Cutera Academy program to encompass its other technologies, thereby extending its benefits to a broader range of providers. By offering ongoing education and support across its entire portfolio of products and treatments, Cutera demonstrates its commitment to fostering continuous learning and professional development among its provider network.
Overall, Cutera’s emphasis on education, clinical support, and practice assistance reflects its dedication to driving excellence in aesthetic and dermatological care. Through initiatives like the Cutera Academy, the company not only outfits its providers with the knowledge and skills needed to deliver exceptional results but also fosters a culture of innovation and continuous improvement within the industry.
How has Cutera planned to adapt to emerging technologies and address future challenges?
Steve Kreider: “We keep a pulse on the market and where it is going however our biggest focus is talking with our customers and then challenging the scenario with our products. Michael Karavitis and our R&D team to deliver first-to-market technologies. That is how AviClear came to market and aligns to with our vision to become the premier provider of dermatologic and aesthetic technologies.”
Dr. Michael Karavitis, what trends and developments do you foresee in the industry?
Michael Karavitis: Right now, “We are focused on acne, which is one of the most common skin conditions in the world, we see AviClear as the next step in the evolution of acne treatment. By offering an alternative to traditional acne treatments we can help patients who might not be a fit for oral or topical medications or those of who have struggled with maintenance and compliance.”
Are there any specific targets or goals set by the company, and how does Cutera track progress toward these goals?
Cutera strategically aligns its goals with its mission, vision, and values, reflecting its dedication to being a partnership-driven company focused on improving patients’ lives globally through technology. The company aspires to embody its vision of becoming the premier provider of medical aesthetic technology, with success metrics ranging from customer engagement and satisfaction to clinical outcomes and treatment utilization.
At the core of Cutera’s organizational culture are its values: Passion, Innovation, Communication, and Ownership, collectively represented by the acronym PICO. These values serve as guiding principles that shape the company’s operations and interactions. To ensure alignment with these values, Cutera has launched internal employee-based committees tasked with driving these principles and fostering a culture dedicated to upholding them.
By prioritizing partnership-driven approaches, focusing on patient-centric outcomes, and adhering to its core values, Cutera strives to maintain its position as a leader in the medical aesthetic technology industry. Through continuous innovation, effective communication, and a strong sense of ownership, the company remains committed to improving patient outcomes and driving positive change in the field of aesthetic and dermatological care.
Can you tell our readers about your company and its foundational pillars?
Cutera’s roots in engineering and ingenuity have been integral to its identity since its founding in 1998. This spirit of innovation remains deeply ingrained in the company’s DNA, driving its ongoing commitment to developing pioneering products that have transformed the aesthetics market.
From its inception, Cutera has been at the forefront of introducing novel technologies that have had a significant impact on practitioners and their patients worldwide. The company’s dedication to imagination and engineering has resulted in a long legacy of innovation, characterized by groundbreaking advancements in medical aesthetic technology.
- Tierney, Emily, and William Hanke. “Fractionated Carbon Dioxide Laser Treatment of Photoaging: Prospective Study in 45 Patients and Review of the Literature.” Dermatologic Surgery, vol. 37, no. 9, 2011, pp. 1279– 1290., https://doi.org/10.1111/j.1524-4725.2011.02082.x.
- Yadav, Savita, and Aashim Singh. “Microneedling: Advances and Widening Horizons.” Indian Dermatology Online Journal, vol. 7, no. 4, 2016, p. 244.
“Our company values are based upon fostering a culture of Passion, Innovation, Communication and Ownership.”
“We are an energy device company bringing the look-good, feel-good business into the future by bridging aesthetics and dermatology in ways that have never been done.”
“Our vision to become the premier provider of dermatologic and aesthetic technologies.”
Company Name : CUTERA
Website : www.cutera.com/us-en
Management Team
Taylor Harris, Chief Executive Officer Michael Karavitis, Chief Technology Officer Brent Hauser, President, International
