Every year, the amount of machine data generated at the organisational level increases tremendously, yet companies are unable to fully utilise this data’s potential because of its vastness, diversity, and complexity. Additionally, the disparity in leadership between business, operations, and IT is a significant factor in this. SmartCirqls is able to centralise access to information and hence knowledge by dismantling data silos and bringing them all together on a single pane view across the company. And that is the master key, in SmartCirqls’ opinion.
In order to make machine data searchable and usable for businesses in India, SmartCirqls, a company with its headquarters in Mumbai, Maharashtra, was established in 2012. In order to accomplish that for its clients, SmartCirqls partnered with Splunk, a well-known big data analytics platform with US roots. The business provides crucial insights into business operations and intelligence by aiding in the construction of the links that are essential across information silos.
The collaboration between business, operations, and IT happens organically once knowledge management is centralised in a C-suite owner’s hands, as SmartCirqls has demonstrated through proactive and recursive methods. Big Data Strategist Juthika Nagpal states, “We’ve discovered that a successful big data deployment requires to tackle important pain points from the top down and go about this with a logical follow through.”
Large Questions – Small Data
The vast discrepancy in data sources is the first barrier to overcome in an organization’s early big data stages. A methodical strategy was discovered by SmartCirqls to deal with this right away. According to Juthika, the following questions help ensure a planned and effective implementation: What are the top 3 or top 5 problems this business or IT unit is currently experiencing? How do we define them and which KPIs track these? What programmes or systems do these data points originate from? Who exactly are the administrators or users of these applications? The process of entering the data and moving back up the chain, from the small data to the big questions, is then completely technical and operational.
Utilizing the tiny data – large questions methodology, SmartCirqls has produced several impressive and fruitful applications. For instance, Zee Digital initially used Splunk to examine how much material users were consuming throughout its OTT Live TV streaming service. With end-to-end visibility across systems, including the content delivery network, data from mobile and web applications, subscription management systems, and marketing plug-ins, they have now scaled it to address issues and obtain product and business KPIs. Similar to this, a sizable Indian telco that used SmartCirqls went from basic operational intelligence for one business unit to the centralization of three product & operational teams on Splunk.
The Big Data Strategists and Splunk engineers at SmartCirqls collaborate closely with clients to comprehend and assess the metrics and data requirements essential to the business. They are well aware that no two businesses have identical issue resolutions, and no two Splunk implementations are alike.
Journey in the Initial Years
The Splunk discourse was three to four years in advance of its time when SmartCirqls was founded. In relation to this, SmartCirqls’ early years were concentrated on evangelising and engaging the Big Data dialogue with the clients, while retaining a realistic and workable approach to Small Data. Juthika continues, “At this stage, it was crucial for us to maintain operational leanness while extending our reach and influence. Our investment has been concentrated on developing technological know-how and in big data and Splunk R&D.
A diverse, dedicated, and gender-equal team of professionals makes up SmartCirqls. SmartCirqls achieved zero attrition in the last two years while growing the staff by 200 percent, in contrast to the 25 to 30 percent attrition seen by Indian tech firms. SmartCirqls’ heyday in the current market is attested to by a quick go to market strategy, well-defined POCs, streamlined and effective implementations, and all of this is led by a core, visionary team and management.
The only actively involved Splunk Channel Partner from India has been SmartCirqls since 2012. The largest Splunk implementation for an Indian company has been deployed by SmartCirqls, making 2016 so far a crucial year for the organisation. As the sole Splunk distributor for the Indian subcontinent, SmartCirqls’ partnership with Splunk Inc. was strengthened during the same quarter. Large and mid-sized System Integrators are now collaborating with SmartCirqls as partners, and the company is prepared to write the narrative for Splunk’s partner ecosystem in India.
